The Internal Pitch
EP10 — Getting your design system onto the engineering roadmap as a priority — not as a favor — requires a different argument than the one most DS teams make.
Alex Aljabawi
Internal Customers
EP09 — The easy answer is "everyone." That sounds inclusive. It is also useless. Here's how to segment your actual users before your adoption rate does it for you.
The ROI Engine
EP08 — "Teams seem happier" has never once defended a design system budget. Here's how to measure the value of a design system in language that survives a leadership meeting.
The Living Roadmap
EP07 — A design system without a roadmap is a project with a Figma file. Here's how to build the planning artifact that keeps the system alive when delivery pressure hits.
The Single Source of Truth: Design to Code
SE01EP06 — If a value changes in your design file, how long before it's live in production? If you can't answer in seconds — you don't have a single source of truth.
Token Drift: The Silent System Killer
SE01EP05 — Tokens don't create consistency. They expose whether your assumptions were consistent to begin with. A personal story about building tokens for a medium I had never designed for.
The Pilot Phase
SE01EP04 — One component in production beats two hundred in Figma. Here's how to find the right one.